It’s a point we bring up in nearly every meeting: “If you don’t have a website, you don’t exist.”
In this Digital Age, your business’ credibility has become scarily reliant on its web presence. Whether you’re selling a product or service, reaching a new customer is so much more challenging in our increasingly saturated market, as the world wide web has given your competitor the tools to connect where connections where previously never available. Competition is much stronger than before.
And if you didn’t catch the news update, our world-wide, leading directory; Google, has just made it tougher…
OR…handed you the opportunity to beat the rest.
“What’s this competitive edge?” you ask. Obviously, always keep delivering the quality product or service your business is built on, BUT the giant search engine has now required that your website needs to be mobile-friendly to reach it’s frequenters (A.K.A. a responsive website)…or drop by 20 pages.
Why would Google implement such a radical requirement? Have you ever considered the fact that 80% of South African internet users view websites from their smart devices? Times are a-changing.
So if SEO is a core component of your marketing strategy, having a mobile–friendly website has become essential. If your biggest competitors don’t catch the train before you do, the advantage can be yours.
And take the Google Test to see if your business has the upper hand.
If not, call us 🙂