Riebeek Cellars started producing Rhone style blends called Short Street SGM & CGV. Our task at Blueberry was to introduce these wines to the foodies by partnering with Deli-CO Butchery. Two recipes were developed pairing the Short Street wines with a cut of Deli-CO meat.
We spearheaded the art direction as will as the creative content and concepts. From in-store promotions to digital advertising, consumers were encouraged to purchase the wines, enter the competition and visit the online store for discounted rates.