SA Olive Industry Association represents all olive growers, olive oil producers, table olive producers, tree nurseries and olive importers within South Africa. They are committed to bringing only the finest olive products to the South African Market to ensure a healthy lifestyle for all.
Blueberry Creatives have been heading up the creative for the South African Olive Oil Association since 2016. With an organic, earthy approach our aim was to bridge the gap between the EVOO producers and the South African consumer through strategic advertising and marketing.
SA Olive partnered with UCOOK in a 2 week Extra Virgin Olive Oil educational campaign through
flyers, flavour charts and EVOO samples aimed at informing consumers about the benefits of
buying local. Blueberry Creatives conceptualised and produced the campaign which reached
thousands of people through direct and digital advertising.
The first ever SA Olive Young Chef Competition gave Hurst Campus (Paarl) students the opportunity to submit olive and olive oil inspired recipes. The top nine recipes were selected and came to life at the final cook-off where a panel of professional chefs, including Master Chef SA judge, Pete Goffe-Wood, judged the final dishes. Fans were then able to vote for their favourite dishes on the SA Olive social media pages. The final votes were tallied up and added to that of the judging panel. Blueberry was tasked with the role of curating the branding, print and digital artwork for the campaign.